CheapThrills

No love for the single ladies

Wow. I guess I’ve noticed that ads don’t really speak to me as a single woman… but I always assumed the problem was me. After all, I probably should be married with kids by now, buying Bounty by the bulk and cleaning up my kid’s spilled juice. Guess I’m on the fringe.

 

Apparently not. Just read this neat article on the Marketplace site, which states that 44% of all women over 18 are single. But advertising for things other than fashion-related products, feminine hygiene products, and, um kitty litter rarely target us. I wonder why?

 

Truth is, 9 times out of 10 advertisers are tasked with presenting an “ideal” – and when it comes to women, this ideal is either a sexy woman that all men crave or a happy mom carting around 1,000 kids. The general consensus, so it seems, is that being a single woman is a sad, sad predicament (course, being a single guy RULES – you get to hang with the bros and hit on chicks in your beer closet and all). The horror of being a single woman can be remedied by, well, A) turning yourself into a sexy woman that all men crave, or B) showing off your great housewife potential. That’s where advertising comes in. See how that works? (Skip to about 4:30 in this clip to watch Don wax poetic on the subject to Peggy).

 

This is all to say, being a single woman is not “ideal” in this country, mirrored by the ad world. Which is too bad, really, because there’s such opportunity here. Imagine all the awesome ads single-lady copywriters like me could come up with. Hopefully we’ll get our shot at it soon enough.

DirectTV's King Kong ad: Playing up a peculiar allegory

This TV spot irks the hell out of me. Perhaps because it cuts in during virtually every show I watch - from MLB playoff games to America's Next Top Model marathons. Perhaps because borrowed interest always turns out phony and lazy.

Or, perhaps, my distaste has something to do with the King Kong mockery itself.

By now, we should all get that the original King Kong film portrayed a <racist> metaphor for race relations in the U.S:

King Kong is all happy being the ruler of a weird, backwards island in the middle of nowhere. He's "discovered" by some White explorers, who basically kidnap him and bring him to the civilized world in chains and shackles. When King Kong escapes, he's murdered. But before he dies, he falls in love with a beautiful blond, and they have some sort of relationship. Which seems silly to viewers - after all, how could a proper woman possibly spend time with an uncivilized giant ape?

Now go through this synopsis and replace all references to "King Kong" with "The African man", and you should get the symbolism.

But apparently, this obvious allegory was totally lost on the marketing folks at DirectTV. The spot, in which a poor man's Naomi Watts jabs at King Kong for not being "evolved" and for "staring at her 24-7", plays up all the controversial racist undertones that the original film portrays. These insults on Kong strike me as gratuitous, and, given the history of the King Kong story, written in utter bad taste. Am I missing some crucial bit of info that makes this spot worthwhile? Somehow I doubt it.

Chicago ad events are... different.

Last night I attended my first Chicago industry event, the Chicago No Show. A bunch of DTASers took the train uptown to the location, a gritty music venue called The Riviera Theater. Felt like a field trip, and I was stoked to get to know my new co-workers.

As we entered, we learned that they weren’t serving any food. At all. At 7pm. Then the doorman got all pissy with me when I tried to retrieve my just-handed-over ticket so I could grab some grub across the street (Him: “Uhhh, I mean, I don’t even know which ticket is yours.” Me: “Dude, it’s the one on top that I just handed you.”).

A few of us left to eat and chat (probably the highlight of the night). When we got back, I started noticing all the differences between the Chicago scene and the Boston scene. Simply put, as I saw it last night: Boston = Daphne. Chicago = Velma. Which I actually dig. A lot. I’m not a Daphne at all. 

But there are some pros to Daphne-ness. Like hors d'oeuvres.

Back in the land of Velma, the bar closed for an hour during the awards ceremony. And then there was a… comedian? I think? (though he could have been someone really important) shouting about something on the stage. But the sound was all off and no one paid attention to him, so I couldn’t hear anything. The few words I caught:

“Easily offended…. IS NOT…. you.”
“Winning in Chicago…. HARD”
“Shot… bar… award…”

They only gave out 6 awards. So 6 people got to drink during the show. And everyone else stood in front of the bar, waiting/fuming.

 

Then the bar reopened for 5 minutes. Then it shut down again. Then it reopened again, as a cash bar.

By the time the band came on (which was a pretty cool add to the night), I was tired and ready to leave. So I did. And a weird man in a Technicolor sports jacket followed me out, asking me over and over if I worked at an “Advertising Agency.”

Velma. She’s a cool, down chick. She keeps it real. But sometimes she needs to get her ‘ish together.

My new boss is totally hot

Pro: Inspiring style.
Con: The money I will probably definitely spend on a new Fall wardrobe.

Tell me about your boss. I'm interested.

The twists that shocked the nation

Came across this Black hair article a few days ago in the New York Times—you know, discussing good hair, bad hair, wearing hair natural vs. relaxing it chemically. This seems to be a hot topic since Malia Obama’s been wearing her hair in… get ready for it… twists! Shocking! God, it’s like the general public has never been exposed to a normal Black girl wearing normal Black hairstyles. Wonder why?

I work at an ad agency… but I can safely point the finger at advertising for really messing up perceptions of what “normal” hair looks like. Even “normal” Black hair.

Growing up, I never believed I had nice hair. Because my hair never looked like the girls in the Pantene ads. Even after a whole day of washing and blow-drying my hair “straight,” it was still poofy as ever. It didn’t shine and bounce and flow over my shoulders. Even after I convinced my mom to buy a whole bunch of Pantene, it still didn’t look right. On the contrary, the products made my hair brittle and dry.

Thanks a lot, Pantene.

The problem is, we NEVER see normal Black hairstyles in hair product advertising. Even when there’s a woman of color in the ad. It’s mind-boggling. Like this Pantene Relaxed and Natural ad? Most Black women don’t have REAL hair like either one of these chicks. In fact, it’s really hard for me to believe that this is real hair. Those curls are virtually unachievable without hours at the salon. And the straight ‘do looks like a weave. I’m pretty sure it is one.

Give me some real hairstyles and real hair. Whether it’s relaxed, natural, short, long, whatever. Maybe that way the country won’t get all in a tizzy over some damn twists. Geez.

The most frightening TV spot ever created

The lean at the end seals the deal.

Mayor Menino announces his candidacy at my company

I caught a glimpse of Mr. Menino practicing yesterday (he actually asked me and a co-worker to stay and watch him go through his speak - pretty freakin' cool - but we were most likely running to some mind-boggling meeting or something). We had no idea what he was doing here until we heard he'd be at Digitas today announcing his candidacy. Apparently he chose us because we're one of the largest employers in Boston. Plus, the office is pretty hip.

Here are some pics from the press conference (the crappy ones were taken with my wack LG Chocolate, please excuse the low quality. The good photos courtesy of P. Johnson's iPhone).

That's our president on the steps with the reddish hair.

Related -
Boston.com: Menino not ready to leave quite yet
Boston Herald: The race is on, Menino announces candidacy

237 crazy bloggers write a book. The Age of Conversation II now available for sale!

Last week brought a whirlwind of emotions on me, so I’m a bit behind the times on this announcement  (sorry fellow authors!!!): The Age Of Conversation II—Why Don’t They Get It launched last week and is now for sale via Lulu.com. Excite!

I participated in this little blogger experiment last year… 104 bloggers wrote 400-word chapters, which all came together to be part of an e-book called The Age of Conversation. At the time, I had only met 2 of the 104 authors. Now—thanks to my company, Blogger Social and its superstar organizer CK, editors Gavin Heaton and Drew McLellan, and this funny thing called the World Wide Web—I think I’ve met around 60. But this year my task might be harder, because the project has become much, much bigger.

237 authors bigger.

Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob LeDrew, Brad Shorr, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Chris Brown, Connie Bensen, Connie Reece, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Schawbel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Dave Davison, David Armano, David Berkowitz, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G. Kofi Annan, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, J. Erik Potter, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne & Todd Cabral, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, John Herrington, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kristin Gorski, Lewis Green, Lois Kelly, Lori Magno, Louise Manning, Luc Debaisieux, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw and James G. Lindberg, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tim Brunelle, Tim Connor, Tim Jackson, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem, G. Kofi Annan, James G. Lindeberg

A few months ago I created a page of enticing short chapter excerpts supplied by several of my co-authors. Feel free to check 'em out here. And this is mine:

Sure, some people disagree with my views. Some commenters call me a moron. A loser. LAME. But so what? It’s hard to get a good game going without engaging your Queen.

These blurbs are just teasers though. For the real deal you really gotta buy the book. All proceeds go to Variety, the Children’s Charity.

And a special shout-out to my Digitas co-worker Lori Magno, C.B. Whittemore and Cam Beck - for their general AOC-buzz-generating awesomeness.

Beyoncé's washed-out L'Oreal ad and role models

Beyoncé’s L’Oreal print ad (shown to the right, in which she appears totally whitewashed) has been sparking discussion all over the blogosphere. I was reading some thoughts presented by one of my daily reads, The Black Snob, and came across a comment to her post that went something like this:

"…who cares how light or dark Beyonce is? She is an incredibly talented singer and she has done well for herself. She doesn't go out and get trashed or forget to wear important articles of clothing under short skirts, like certain other celebrities. Actually, she is one of the few celebrities I would actually call a good role model. It's really none of my business what shade her skin is.”

This really got me to thinking. Does the commenter have a point? Is Beyoncé a good role model? Why do we all seem to care so much about her complexion?

I had to travel back in time to find my answers to these questions. Back to when I was about 10.  Even though my mom wore her hair natural, I seriously believed that light skin and straight hair were the norm.

Why? Well, ever notice that there are virtually no ads on TV or in mainstream fashion magazines for Black beauty products?

Truth be told, advertising lied to me on a daily basis.  Ads for hair dyes, foundations, lip sticks – all of it. I’d watch a Pantene TV spot and then save up my allowance for a bottle shampoo because I thought it’d make my thick curly hair flow in the wind.

Notice, you'll never find a disclaimer on a Pantene ad that says, "Our advanced Pro-V Formula will not work for Black hair. No matter how many times you use it." After many failed attempts, months of savings spent and a few tears shed, I realized that Pantene would never do for me what it claimed it could do for everyone.

So finally, at the age of 11, I got my hair chemically relaxed. When I walked out of the beauty parlor, I had straight hair down to my waist that the wind could carry effortlessly.

I’d never felt such joy.

Now, we see beautiful high-profile Black women taking the Pro-V standard of beauty (the White standard, really) and emulating it. Women like Tyra Banks (shown), sporting fake hair every day. Claiming she’s a “slave to her weave.” Women like Beyoncé, who is becoming lighter and lighter right before our very eyes.

But in reality, they are projecting the ultimate lie. They’re celebrating this phony ideal that little Black girls will try to achieve. That little Black girls have been trying to achieve for years.

And lying does not a good role model make.

Beyoncé's L’Oreal ad? That’s not African-American beauty. That’s someone else’s beauty. I'd like to see a little more of ours.

Related:
Jezebel: Photoshop of Horrors
Guardian: Mighty White
Afrobella: Whitewash and Photoshop
Racialicious: Feria Can Lighten Anything You Want
E! Online: We Didn't Lighten Beyonce. Honest.

Mad Men again... AMC's online casting contest produces gems

The You Could Be On Mad Men Contest: make the best 1-minute video and get flown out to L.A. for a walk-on role in a future episode of the show. Great use of user-generated video.

But also, some of these entries are freaking crazy! It's like, either the actors takes themselves way too seriously (umm, what's up with all the camera cuts here?), or they just kinda suck,

OR they make a mockery of the whole thing. Like this one (clip below), by Victor Fischbarg. He only has 2 votes so far, so he probably won't get very far. But dude. Come on. The hand? That's awesome. You'll win my eternal admiration if you can find a more craptacular character rendition.

Mad Men: Q&A and the future of ad agency fashion

Since Mad Men’s rocket launch to Must See T.V. status, everyone’s suddenly all interested in the ad industry. I hear questions like these all the time:

• “Do you guys really drink all the time?” (see this Gawker post for more on that – the first agency mentioned is mine)
• “Are the guys really that bad?” (in the ad agency of 2008, everyone’s that bad)
• “Do you really have that much fun?” (well, to answer your question, we have a jumping contest today from 1-4pm in the 15th floor “Jumpatorium”)
• “Are your co-workers really that clever?” (a whole-hearted head nod YES)
• “Who is the Don Draper at your agency? Can you give him my number?” (we’ve got a Draper or two, and I’ll see what I can do)

And then there’s the fashion. Sure, a few creatives sport fedoras, awesome button down/blazer combos and daring hair color choices. But to be honest, our everyday outfits pale in comparison to what you see on Mad Men. 

American Copywriter thinks the sleek and sexy will make a comeback in the modern agency. While I could imagine a male creative perhaps pulling on a suit for a pitch (maybe), I highly doubt they’ll be a drastic change in daily ad man fashion. A pity, really, because a man with a sharp suit and a vision can sell virtually anything.

And as for the women? Joan-chic… that has a nice ring to it. 

The All-New Pontiac.com – I know I never write about work...

Update: The site has been taken down for a bit... so I guess we can just call these screengrabs "exclusive spy shots" (b/c I'm so damn important)

...but what can I say, the new Pontiac.com gets me giddy. The redesigned, rewritten, re-everythinged site launched today after months and months of work by a tireless and tenacious team of some of the brightest people I know.

The new site boasts a ton of fresh dynamic features - my favorites being 1) the ability to save information that's of particular interest to you (favorite vehicles, nearby dealerships, etc) and 2) the myriad ways users can narrow down their vehicle searches.

Customers can even search by the monthly rate they’d like to pay, which is probs the tool I’d find most helpful. Oh, and also, users engage in all this so-called “narrowing down” by sliding a fun little do-dad (see photo above). The whole process is very quick, clean and intuitive.

But from the copywriter on the account’s perspective, I think the coolest thing about the new site is its enhanced visuals and voice (haha, of course I’d say that). Say what you want about Pontiac, the brand's got identity. It’s got presence. And I think that the peeps at Pontiac should be commended for their willingness and enthusiasm to push that voice to its farthest limits (which, in turn, not only made my job easier, but also infinitely more exciting).

First, the animation and copy on the home page is true-to-form Pontiac: bold and in-your-face.

Second, the flash animation and Pontiac-y highlight tiles on each vehicle’s Model Overview page (here's the '09 Vibe for an example) really work to envelope the user in that “rockin’ out” Pontiac voice.

And finally, no question the new Pontiac.com voice's pièce de résistance is the Experience Pontiac section, which houses all content related to Pontiac culture (music, sports, photos, history, original video content, promotions, etc). This section of the site really uses language, visuals, and supporting content to bring Pontiac's brand identity to the next level.

So there’s a little scoop on the new Pontiac.com from (one of) its copywriters. In my opinion, the new site is more Pontiac than Pontiac... what does that mean? Is it a good or bad thing? Well - that's up to you.

Calling all YouTube lovers - Send me your secret list of awesome clips!

Hey. You there. Do you spend entirely too much time on YouTube? Do you scour the site for funny clips? E-mail blast your friends with “besties”? Post particularly provocative clips on your Facebook profile or Twitter them to show strangers just how witty you really are?

Yes? Well then I’ve got a fun project for you. I’ll be writing a weekly column on The Madison Avenue Journal called Commercial Worthy, where I will be exploring the T.V.-commercial-potential of all my favorite YouTube vids.

Of course, after years of YouTube addiction I’ve got tons of clips – but I’d also love your input. If you keep a list of awesome clips, or if you come across one that you think would make a great commercial video, comment on this post with a link or e-mail me a tip. If I find the video particularly commercial-worthy, I might write it up.

And check out the column, which will run every Thursday on TMAJ.

Update: ... or Wednesday. Check out my first column.

Welcome to the ad:tech Blogger pit!

I'll be coming to you live from sunny San Francisco (well, actually, from a windowless room full of bagels and coffee) with the news, the scoop and the down-low from ad:tech '08.

Fun fun fun!

ad:tech People's Choice Award reviews, from Ryan to you

 Over the course of next week, leading up to ad:tech San Francisco, I will be reviewing some of the ad:tech People’s Choice Award nominees. These reviews, along with other great pieces from my fellow Marketing peeps, will be posted on the Madison Avenue Journal. 

My first review covers FX’s rich media unit, which promotes nip/tuck’s upcoming season and drives to a  micro site. Here’s a short excerpt: 

To promote the upcoming nip/tuck season, which premiers October 30, FX launched an ad  campaign fronted by the most powerful image (no, Ali G fans, it's not a naked woman on a horse - but astoundingly close). I mean, seriously, who isn't intrigued by a skinny chick, an ass, a pair of angel wings and two bleeding back scars? It's just so - so  nip/tuck creepy-meets-sexy.

The entire review is posted on the MadAve Journal now, so go check it out!