I think Gatorade needs a new consumer insight to play off of, because their messaging really isn’t reaching a large, super-special group of dedicated consumers: Young Professionals Whose Definition Of Networking = Drinking Too Many Cocktails 5 Night A Week. You know who you are, and you know you down a jug of fruit punch Gatorade before passing out to prevent a morning hangover.
Gatorade! Embrace your consumers!
Also, I just think these swirly images are rad. It’s not animated (focus on one football-looking thing and the image will stop moving). Neat! Should totally be used in an advertisement.
For more scary unique ad ideas, check my man Matt Brand’s blog, BrandSpankin’.
Orange Gatorade is pretty good too. I always stick with the classics--none of that "Fierce" or "All-Stars" nonsense for me.
Posted by: jpastor | October 02, 2007 at 10:38 AM
Great advice. I also drink a ton of gatorade before bed!
Posted by: Hangover Cure | March 24, 2009 at 05:30 PM
Gatorade is pretty useful. Thanks!
Posted by: hangover cure | June 03, 2009 at 10:27 AM