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« Ryan's 11 (Sites I Love to Visit) | Main | Will Miss Jessie's Curly Meringue help me own my 'fro? »

July 30, 2007



i found an ad that doesnt fit. What do I win??


Hi Ryan,
Got one : )

This is a model I would call "seduction-fascination" it is an imaginary metaphor of what the product benefit "could be", illustrated in a dreamed-like environment. It is for the national french provider of natural gaz : "Gaz de France".

PS : This was the subject of my end of studies thesis. And (not aware of these 12 models at the time) I identified only 4 models and an analytic way to study ads.
; )


Luc -
What a lovely ad. But it's a minute and 6 seconds, and my challenge was clearly for 30-second spots! So, while you might not win a hardcover AOC, perhaps I will buy you an espresso in Paris :) I'm also curious to hear about the 4 models that you identified.

And to Slava my silly friend, you win my deepest admiration. And a hug.

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