My dad just sent me a post by Max Kalehoff, writer for Mediapost’s blog, Online Spin. The post discusses Sao Paolo’s recent ban of all outdoor advertising. Specifically:
“The statute’s most visible impact promises to be at eye level and above. The outsized billboards and screens that dominate the skyline.... All other forms of publicity in public spaces, like distribution of fliers, will also stop. The law also regulates the dimensions of store signs, and will force many well-known companies to reduce them substantially by a formula based on the size of their facades. Another provision, much criticized by owners of transportation companies, outlaws advertising of any kind on the sides of the city’s thousands of buses and taxis. The law, as passed, also applied to advertising banners trailed by airplanes and ads on blimps.”
Are you freakin' kidding me?!?!
I work at an ad agency, so what? I’m also not your typical ad gal – being very concerned with the dangers of media consumption and all.
But I live in this world, and though many might huff and haw over it, advertising is a part of culture. It's also an art form, just like graffiti is (oh no she didn’t!).
So get over yourselves, Sao Paolo and Santa Barbara. And you too, PC “we could learn a lot from banning outdoor advertising” commenters... you know who you are. Stop acting like erasing billboards will improve your quality of life.
If you want a “beautiful” roadway, get off the highway – or, even better, see ads as beauty in thought, time, and research.
If you want a tranquil neighborhood, move out of the city.
Because any real city-dwelling, cosmopolitan urbanite lusts after Times Square’s electrifying chaos. We understand that it pumps New York City’s heart.