So you say print advertising is dead? Well think again, my friend. Just came from the Tales from the Bleeding Edge ad:tech panel, which was pretty awesome (especially the part when the moderator projected that the audience would be “jumping and bleeding” by the end of it… :/ )
But Total Immersion Augmented Reality blew everyone away – like, to the point of a bleeding windburn. (ew). When they were first introduced, I couldn’t really get beyond the name - it’s a little hokey for my taste (the founder is Parisian though, so I let it slide). But that’s neither here nor there, because the service is awesome.
Hold up a package or a print ad or a brochure to a Total Immersion “magical screen” and the picture comes to life. And you can interact with it. It’s like entering the childhood fairytale land of your dreams.
Don’t believe me? Check this out.