One of the best things about a conference is the ways in which a company will try to lure attendees into its booth. Of course, there’s the depressingly obvious and narrow-minded use of the “booth babe” (see Valleywag’s round up for more on that), but it’s inspiring when companies get a little creative. Yesterday afternoon, Paul McEnany from HeeHaw Marketing and I took to the ad:tech Exhibition Hall in search of free stuff and craptacular gimmicks.
AdShuffle and Adify were both giving away a free Wii. AdShuffle handed out tote bags with little scratch tickets attached. Paul apparently “won” and he was psyched, until he realized he was only a runner up when he was handed a bright orange AdShuffle-branded Rubik’s Cube.
Vegas time over at the Adify booth – my bet via business card placement almost won me a Wii. So close, and yet so far away.
And of course, we can’t forget the Cashinator. Paul and I wandered over to this booth and Paul asked if he could try. Of course, they let him in (why wouldn’t they, right?) and he grabbed 10 bucks out of the air.
But then when I asked to go in, the Cashinator Guardian wouldn’t let me play! He said I wasn’t currently working with them or something… even before he asked where I worked or what I did. And when he finally inquired, he had no idea what my company was or what we did (for the record, I work for a global digital ad agency – he would have had to be living in a subway tunnel not to have heard of us in this industry). Shocking. Pretty offensive stuff, especially considering he had been flirting with a booth babe before he turned to me and denied me entrance. But at least this little incident made me remember the company name – it’s Market Leverage in case you were wondering. So nice work Cashinator Guardian. Kudos to you and your magical box of $2 bills.