I think Gatorade needs a new consumer insight to play off of, because their messaging really isn’t reaching a large, super-special group of dedicated consumers: Young Professionals Whose Definition Of Networking = Drinking Too Many Cocktails 5 Night A Week. You know who you are, and you know you down a jug of fruit punch Gatorade before passing out to prevent a morning hangover.
Gatorade! Embrace your consumers!
Also, I just think these swirly images are rad. It’s not animated (focus on one football-looking thing and the image will stop moving). Neat! Should totally be used in an advertisement.
scary unique ad ideas, check my man Matt Brand’s blog, BrandSpankin’.