I got this email from Victoria’s Secret today. Now let me say, I’m a big fan of Vicky’s. I love shopping for underclothes in the stores, I love the semi-annual sale, I love flipping through the catalogue, and I also love shopping on the website. In fact, purchasing clothes and bathing suits through victoriassecret.com is THE ONLY fashion e-commerce that I participate in; you can’t find this stuff in the stores and I have a general feel for the sizes (but as a general rule of thumb, I believe that shopping is WAY TOO MUCH FUN to do from your sofa—as Carrie Bradshaw puts it, “shopping is my cardio!).
But sometimes I feel betrayed by Victoria’s Secret. Are they trying to one-up me? Are they trying to PROVE (with skimpy outfits, make-up, airbrushing, and photoshop) that their models are sexier than their consumers?
Victoria’s Secret, remember who your target is! I’m not a pre-pubescent boy. I’m not a mid-life-crisis- suffering man. On the contrary, I’m a strong, smart, and sexy woman. I am your target demo-the majority of your consumers are just like me. We revel in buying clothes that make us feel confident and powerful. We love to own the sidewalk when we strut to a restaurant opening. In our minds, we run our lives intelligently and vivaciously. And we get what we want.
And I’m sorry, but while this add might make a boy want to become a man a few years ahead of schedule; it DOES NOT make me want to buy boots. Rather, it makes me want to whack Adriana Lima (this model pictured) with these stupid gold boots and tell her to eat a cupcake—maybe that’ll make her stop pouting once and for all.
So Victoria's Secret, please try a little harder to understand your audience. You’ve got a great product, and you’ve worked hard to establish a strong brand. But these ads suck. I don’t want this in my inbox on a Monday afternoon.
Ladies (and men, sure), what do you think? Are you compelled to cash in on the 20% boot deal after viewing this ad?